We offer tailored studies to help companies better understand their customers and target their strategies more effectively
We offer customized studies to help companies better understand their clients and effectively target their strategies
Featured Items
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Adapt the Offer
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Tailor products/services to each target audience
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Uncover high-potential innovation opportunities
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Explore new niches
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Pinpoint key differentiators
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Deliver a personalized user experience
Adapting the marketing mix
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Adjust distribution strategies to match each group's preferred channels
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Create personalized communication messages
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Optimize communication by selecting the most suitable media
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Focus marketing resources on the most profitable segments
Adapt the brand strategy
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Position the brand to meet the expectations of each segment
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Align brand values with audience preferences
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Emphasize key strengths to boost satisfaction and loyalty
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Select brand ambassadors tailored to each segment
Our services
Targeted analyses for optimized strategies
Leveraging our expertise in segmentation and in-depth analyses, we help companies tailor their strategies to the specific needs of their target groups.
Our areas of expertise
We adapt our analyses to your industry challenges
Target audiences
We have extensive experience studying various types of audiences
Segmentation study of hospital medical device buyers to define packaged offers tailored to each buyer profile
Study of park visitors (profiles, purchasing habits, visiting behaviors, satisfaction, etc.) to gain deeper insights into the drivers and barriers affecting visits
Ethnographic study on the behaviors and attitudes of kitten and puppy owners to guide the merchandising strategy for a product range targeted at this audience
Grande Consommation
Alimentation Boisson Hygiène, beauté, mode Sport Pet Food Bricolage/jardinage Loisirs Tourisme Automobile Télécommunication et services numériques
Santé
INDUSTRIE PHARMACEUTIQUE Pneumologie, neurologie, diabétologie, oncologie, néphrologie, hématologie, gynécologie, cardiologie, psychiatrie, santé animale, dispositifs médicaux SANTE PUBLIQUE : Obésité, contraception, vaccination, sécurité alimentaire, organisation du système de soins
Secteur public
CoGestion de la relation citoyenne Ecologie /changement climatique Lutte contre le terrorisme Santé publique Travail, retraite Interprofession de filières agro-alimentaires
Our references
We’ve built client trust through rigorous research and actionable insights.
Segmentation study of hospital medical device buyers to define packaged offers tailored to each buyer profile
Study of park visitors (profiles, purchasing habits, visiting behaviors, satisfaction, etc.) to gain deeper insights into the barriers and motivators for visits
Ethnographic study on the behaviors and attitudes of kitten and puppy owners to guide the merchandising strategy for a product range dedicated to this target audience
Contact
Segmentation study of hospital medical device buyers to develop tailored package offers for each buyer profile
Study of park visitors (profiles, purchasing habits, visiting behaviors, satisfaction, etc.) to gain deeper insights into the drivers and barriers affecting visits
Ethnographic study on the behaviors and attitudes of kitten and puppy owners to shape the merchandising strategy for a product line tailored to this audience
Research on member profiles, motivations, and expectations to better meet their needs through the activities and operations of the association
User insight study on medical devices to identify positioning opportunities for a new product in development
User experience study of medical devices to identify opportunities for improving ergonomics and safety
General Public
Consumers
Users of products or services
Citizens
Patients
Professionals
Health professionals
Company directors and executives
Professionals in mass distribution
Institutional actors
Collaborators/employees
Customized Qualitative and Quantitative Studies
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Design and implementation of qualitative, quantitative, and mixed studies
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Studies tailored to your objectives, challenges, and resources
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Comprehensive support at every stage: defining objectives, data collection, analysis, and results presentation
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Customized study reports with concrete, actionable recommendations
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Personalized and ongoing support: we work closely with you to stay aligned with the evolution of your objectives and expectations, ensuring a collaborative approach at every stage