About us
The original idea...
Established in 2015, QualiQuantici leverages a senior multidisciplinary team that spans human sciences, statistics, and marketing.
We collaborate with a robust network of experts to assemble customized teams tailored to the unique requirements of each project.
We mobilize essential resources, including recruiters, panelists, study managers, facilitators, sociologists, interpreters, and statisticians, to ensure the success of your projects
"Graduating from Sorbonne University in Social Sciences and after 10 years in research institutes, I founded QualiQuantici in 2015. I aimed to create an organization capable of offering customized studies tailored to the specific challenges of each client and designed to understand audiences in all their diversity and complexity.
With over 20 years of expertise in both qualitative and quantitative methodologies, I focus on a nuanced and detailed analysis of human behaviors and decision-making processes. I deeply believe in the importance of understanding the motivations and specificities of each segment to provide clear and relevant strategic solutions"
Élodie Le Roux - Founder
