Our qualitative and quantitative research solutions
Qualitative Research
Design and implementation of the study project
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Definition of Objectives: Translating your marketing goals into clear and relevant study objectives.
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Development of a Customized Study Plan: Tailored to your context, challenges, and resources.
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Definition of Respondent Profiles: Creating a mini recruitment questionnaire.
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Design of Data Collection Tools: Developing interview and discussion guides in consultation with your teams.
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Planning and Coordination of the Study Field: Recruiting participants, organizing appointments, and arranging venue rentals.
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Conducting the Fieldwork: Moderating focus groups and interviews.
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In-Depth Analysis: Content analysis and thematic analysis.
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Presentation of Results: Writing detailed reports and presenting findings with actionable recommendations.
Extensive repertoire of projective and associative techniques
Based on the study's objectives, we employ tailored techniques to transcend rationalized and socially conditioned narratives :
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Associative Techniques
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Analogical Methods
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Anticipatory Methods
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Role playing Methods..
Data collection methods
Individual interviews : online, in studio, at home
Group interviews : duets, triads
Ethnographic interviews : with observation of behaviors and uses in situ
Focus groups : online or in studio
Online communities, logbooks : monitoring a community of respondents in their daily lives from home, for several days with the completion of missions (product tests, store visits, etc.)
Quantitative Research
Design and implementation of the study project
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Definition of Objectives: Translating your marketing goals into quantifiable study objectives.
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Selection of the most appropriate data collection method: Choosing based on objectives, budget, and timelines.
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Questionnaire Design: Developing a structured questionnaire with clear questions aimed at minimizing response bias and maximizing data quality.
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Sampling: Determining sample size and sampling strategy based on the target population and study objectives.
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Questionnaire Programming and Hosting.
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Field Coordination: Monitoring the progress of data collection and ensuring data quality.
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Statistical Analyses: Processing data and conducting advanced statistical analyses.
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Results Presentation: Producing clear reports illustrated with tables and graphs.
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Strategic Recommendations: Presenting key insights along with practical and actionable recommendations.
Data collection methods
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Online Surveys
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CATI Telephone Surveys
For many years, we have partnered with specialists in organizing and managing consumer panels. These trusted providers allow us to gather reliable and representative data from a diverse sample of panelists
Simple and advanced statistical analyses
We collaborate with experienced statisticians who are proficient in a wide range of statistical treatments and analyses:
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Descriptive statistics, cross-tabulations with significance tests
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Factor analyses, similarity analyses
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Typology, segmentation
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Satisfaction component analysis